Magazine Institutions

In order to be successful, a magazine needs to be supported by a media institution to produce and distribute copies on the magazine. Institutions such as IPC Media, Bauer Media Group (BMG), and EMAP produce hundreds of magazines, radio shows and other types of media. I feel that either BMG or IPC would be perfect media institutions to support my magazine, because they produce magazines such as Marie Clare, Kerrang!, NME, Look and Heat, which all have similarities to my magazine.

If I were to mass produce and sell my magazine, I would probably like to work with BMG, as that particular institute produces for both Kerrang! and Heat, which are two of my main influences. If I were to work with them, I might be able to encourage Heat and Kerrang! readers to buy my magazine. Kerrang! magazine would probably be my biggest competition, so if I worked with the same institute as them, I would be able to contact my specific target audience straight away.