I analysed the article further to get a clearer idea of what style to write in for my article. The language used in the feature article is relaxed, chatty and informal, which immediately appeals to the modern day reader, as it feels personal. The writer writes as though he is actually talking to the reader, so the things we read in the article have more impact on us. Early on, the journalist directly quotes the featured band, You Me At Six, so we feel like we are talking to the aspirational artist - therefore encouraging us to read on. Their album is also mentioned in the very first paragraph, so its immediately obvious as to what the band's agenda is in this interview - to promote their new album. When band members are quoted, first names are used, so we feel like we are getting up close and personal with the band, which every teenage reader is very likely to want to be! Just using first name terms also carries out the informality of the text, again keeping things fresh and interesting for the reader. The album is promoted throughout through quotes such as "this album will change people opinions of us" and the reader is also encouraged to buy the album with the opportunity of a free download of some of their music which will be featured on the album, a 'taster' of the real thing. The article is very brief, its chatty, fast paced style keeps the readers attention, and after thinking about this, an interesting idea occurred to me. The target audience for the magazine is teenage males, who are notorious for their short attention span, so its interesting that the writer seems to have remembered this, and has got down the most important information with very little extra waffle or padding. If the ida of going to see the band live interests the reader after reading, the last thing we are told is to look at the gig guide featured later in the magazine, for more information about the tour.
I feel this article style is very effective, its straight to the point and the target audience has clearly been remembered by the writer, however, because I am writing for teenage girls, I feel that I will need to go into further detail, and supply the reader with smaller, interesting nuggets of information, as I feel this style is more likely to keep a young female reader interested.
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