Initial Ideas.

I have chosen to make a music magazine for my project. I chose this option because I really enjoy writing and journalism, and I feel this particular option will be the most exciting and enjoyable project for me.

I have a few ideas for what genre of music magazine I will make, the music magazine market is quite popular, and so for me to find a product with a unique selling point will be difficult, as so many different genres of music have already been covered in magazines. However, there are a few specific genres I feel would work well:

* Indie/Rock magazine - although these are possibly the most common type of music magazine, they have a large audience, and I personally could target my product at a smaller, more specific audience, for example, a women's rock magazine.

* Women's Indie/Rock Magazine - I am not aware of any that currently exist, so this is something I will research.

* Electronica/Electropop - I think it would be good to produce a magazine that caters for an audience that currently isn't catered for. This genre is quite popular, modern, new and funky, and I think it could be successful.

Before I decide which magazine I choose to produce, I will have to conduct some research to find out who the specific target audience would be. I will do this by making a questionnaire, looking at other popular magazines and internet research.

For my USP (Unique Selling Point) my main focus will be that my magazine will cater for an audience that is currently not catered for, for example, there are many male dominated or unisex rock magazine (e.g. Kerrang!, NME, etc) but none of them cater specifically for women. If I made my magazine for women, my USP would be that it would give the reader the celebrity gossip that you would get in a typical women's magazine, but it would be more music related, rather than about pointless reality TV stars. It could include articles about 'how to dress like your favourite rock star". I think a more feminine approach to rock music would make my product more successful.

Before I begin to produce my product, I need to finalize my idea. To do this, I intend to carry out research. To confirm that my product has an audience, I will make a questionnaire to find out who would buy my product - and how interested the would be. I will also try and find magazines similar to my own, and analyze their strengths and weaknesses.